Tuesday, 15 September 2015

What to bring to LFW


  London Fashion Week is the most exciting biannual event for the country's fashion set; but if this is your first time getting up close and personal with journos, bloggers, photographers, designers and models, then it can seem a little daunting.

   Where do I go? Who can I talk to? Where do I sit? And, most of all, what do I wear?

   Don't panic. All of these things become obvious on the day, and it'll all just fall into place. But just to give you some reassurance, here are some tips on what to bring with you:

1. Tickets

These are the most important things of all, along with your LFW pass. You may be attending the shows for your blog, or on behalf of work - but either way, you'll need a ticket to get in on the action.

2. Phone + LFW app

If you're going to be Instagramming those vital catwalk moments, you'll need a smartphone with a good camera, as well as the official London Fashion Week app. The app (downloadable via Google Play and the App Store) provides you with the schedule for the week, and lets you organise your personal schedule, so that you don't forget where you're meant to be!

3. Portable charger

Zapped all your juice from constant gramming (see point 2)? Not to worry; your portable phone charger will keep you going all day. I recommend purchasing one with multiple charge capacity, as you can never underestimate how much you'll be using your phone.

4. Water

If the weather holds out this week, you'll need a bottle of water to keep you hydrated. However, even if it's raining, you'll definitely need a drink of some sort to keep you going when you're dashing from one show to another. Fainting isn't fashionable.

5. Notebook

Keep a notebook handy to write down your gut-instinct thoughts about each show, so that you can elaborate on them later in a blog post or article. 

I know, I'm old fashioned - but I like to keep my real notes separate to the 'Notes' app on my phone, otherwise I'll just forget about them. Also, I find that when people are writing notes on their phones, they just look bored and a bit disrespectful - at least a notebook makes it look like you're doing work, which you are!


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