To good to be true? Actually it's pretty simple.
This is Dr Zak's famous Protein Bread*, a product new to the well-known sports nutrition brand, Myprotein, where I go when I'm feeling like I need a health and fitness kick (and then get distracted by the photos of muscly guys - swoon). Its title speaks for itself - the bread is full of nutritious proteins. 30g per two slices, to be precise.
To get a little more technical, the protein in these loaves come from wheat protein isolate and pea protein isolate acquired through wet-processing, which enables a higher yield of protein. The wheat flour used in baking the loaf comes from wholemeal flour, so it's suitable for vegetarians and vegans, but sadly this isn't one for you gluten-free folks (although Myprotein do offer a range of gluten-free proteins!).
Because of the high quantity of protein-rich ingredients, this is a pretty heavy loaf of bread, weighing in at 850g. Each individual slice is far more dense and springy than your typical supermarket-bought bread.
This is where the weight loss aspect comes in.
Because the slices are more dense, you'll feel fuller for longer. Just like porridge, soup and pulses, a sandwich made with two slices of Protein Bread will take your mind off that mid-morning/afternoon/evening slump, cutting out cheeky sugary snacks and thus helping you to lose weight. Like I said, simple!
I've been eating two slices of Protein Bread with peanut butter and sliced apple for my breakfast, and I've genuinely noticed that I'm not feeling my usual hunger-pangs around 10am. Sure, I haven't yet lost any weight (this is more of a long term thing), but I'm satisfied in the knowledge that I'm snacking far less than I used to.
If you've bought Dr Zak's Protein Bread and aren't sure what to make with it, here are a few ideas you could try to jazz up your lunchtime sandwhich:
Avocado and chicken open sandwich
Toast two slices of Protein Bread until lightly browned. Spread a layer of low-fat mayonnaise onto each slice. De-stone, slice and peel one avocado into chunks and layer onto each slice, then slice some cooked chicken breast into strips and place on top of the avocado. Season with salt and pepper to taste.
PB & J
If you're not American, chances are you haven't experimented with a peanut butter and jelly sandwich. Simply spread jam onto one slice of Protein Bread, peanut butter on another, slap together and eat!
Roast Pork and Pickled Cucumber
Quickly pickle some cucumber slices using vinegar, oil, brown sugar, salt and pepper, then layer onto buttered or light-mayo'd Protein Bread. Slice some roast pork and layer on top of the cumbers, placing another slice of bread on top to finish.
Beetroot, Spinach and Goat Cheese
Butter two slices of Protein Bread, then evenly spread a tablespoon of goat cheese onto one slice. At this point, you can add a few raisins for sweetness, but it's up to you. Chop up a beetroot (I prefer pickled, but boiled is okay) and layer on on top of the goats cheese, then wash a small handful of spinach and garnish over the beets. Place your second slice of bread on top.