Company magazine is one of the few publications that seriously interacts with its readers; their amazingly fun events are just one of the ways of making readers feel part of the magazine - not just outsiders (which has been the general relationship between the fashion industry and its consumers, until recently).
Last night, Company and New Look held a collaborative event which completely knocked any party I'd ever been to off the radar. Attended by the Company and New Look teams, alongside bloggers, photographers and bands, I felt right at home - and, not to mention, ridiculously glamorous. It was a great way for the two companies to interact with their audience, immersed in a relaxed and fun atmosphere - fueled partly by the free Malibu cocktails.
Findlay (left) performed several songs in a deep, rocky, country-style. Her voice is stunningly powerful and mesmerising - definitely recommend checking her music out if you haven't already! Chloe Howl (right) looked so stylish in her sheer black maxi, with a beautiful voice to match - listen to her single 'Paper Heart', you won't regret it.
I met some lovely people! Nokhuthula from CrystalCosmicChic looked amazing in a red bralet and gold skater skirt, while Naomi from Two Shoes, One Pair totally rocked a mermaid-like sequin maxi, fur jacket and fascinator. I'm always nervous going to events like these, but it's so nice to know that there is always someone friendly who's up for conversation.
New Look took over an entire room with their AW13 party collection, featuring glitter, sequins and anything that sparkled. It was great to be able to sift through hand-picked clothing, and mentally list the items on my next shopping spree.
Megan from Briar Rose (left) looked so festive, but still quirky, in a sequined midi, fluffy jumper and a kitsch cat-bag. Nobody held back with the glamour - after all, it's the festive season.